Logo Design Code of Ethics
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Logo Design Code
Code of Ethics for Online Logo Design
Revised 2009.11

Preamble

Logo designers offering services via the Internet are members of many different countries, cultures and communities, each with its own moral rules or codes of ethics. Acceptable professional conduct in one community may not be acceptable in another community, leading to inevitible conflicts and misunderstandings. It is our belief that the online logo design community should take responsibility for defining its own code of ethics that acknowledges and defines obligations to clients, to other designers and to society.

The principles and guidelines contained in this Code of Ethics for Online Logo Design provide logo designers with tools to engage in creating an ethical framework for all logo design work and represent a distinction of the LDC member in the practice of logo design.

1. The logo designer's responsibility to clients

1.1 The logo designer acknowledges that a logo should be able to function as a unique identifier for the client's business. As such, the logo cannot be based on, include or be copied from clip art, templates or any pre-existing logo design.

1.2 The logo designer acknowledges that the client should receive complete and sole ownership of the final logo design at the completion of the project. The client's logo shall not be re-used or resold.

1.3 The logo designer shall treat all work in progress as confidential. The logo designer shall not devulge any of the client's business or contact information in any manner whatsoever unless with the consent of the client.

1.4 The logo designer shall at all times act in the best interest of the client, within the limits of professional responsibility.

1.5 The logo design web site shall clearly communicate the logo design offer, without hidden fees, hidden clauses or "fine print".

1.6 The logo design web site shall contain no false information. No logo designer will misrepresent their own abilities, education, training, standards of performance, certifications, trade group affiliations, technical inventory, or experience.

1.7 The logo designer shall provide the final logo design in the correct formats for use in print and for use on the web.

2. The logo designer's responsibility to other logo designers

2.1 The logo designer shall not engage in unfair competition of any kind.

2.2 When taking a logo design project over from a competitor, the logo designer shall take reasonable care to ensure that the existing design work in posession of the client is the property of the client.

2.3 The logo designer shall not present the work of others as examples of his or her own work. Where the work of another designer is displayed, for example in an article or post, the logo designer will properly and prominently attribute the work to the author. The logo designer will not claim sole authorship of a logo on which other designers have collaborated.

2.4 The logo designer shall be objective and fair when criticizing the work of another logo designer.

3. The logo designer's responsibility to society

3.1 The logo designer shall not deliberately produce any design work that may endanger the health or the safety of the intended target audience.

3.2 The logo designer shall take reasonable care to avoid creating logos that may mislead the public with regard to the nature of the client's business, products or services.

3.3 The logo designer shall not create logos that may reasonably be considered offensive or derogatory to any specific race, gender, nationality or culture.

 

 

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